The US Food and Drug Administration (FDA) and Federal Trade Commission (FTC) are taking action on electronic cigarette liquids that resemble kid-friendly food items.

The US Food and Drug Administration (FDA) has launched a new campaign to encourage cigarette smokers to quit. The campaign's primary message is this: Every try counts.

It looks like a cigarette, feels like a cigarette, but doesn't have the tobacco content or familiar smell of regular cigarettes. Rather, these electronic cigarettes come in a variety of flavors that emit water vapor as they simulate the effect of smoking.